虚拟企业——动态电子商务的构建模块

Nitin Nayak, K. Bhaskaran, Raja Das
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引用次数: 47

摘要

正如一些行业分析师和公司领导所设想的那样,动态电子商务涉及到公司与熟悉的和新的业务伙伴快速合作,以追求特定的市场机会。要实现这种新一代的商业模式,虚拟企业的组建、运营和解散能力将是最重要的要求。这些短命的、基于机会的组织利用几个成员公司的个人能力,形成虚拟企业,这些企业拥有与传统垂直整合公司相当的资源。然而,在成功应用此业务模型之前,需要解决几个问题,例如在成员公司之间建立信任和协作态度,开发用于处理按订单设计的产品和服务的电子商务基础设施,为工作构建最佳联盟等。本文讨论了我们在开发基于web的基础设施以创建、运营和最终解散虚拟企业方面的经验。该基础设施的主要运营商将是在各个行业提供定制产品和服务的做市商,以及参与将新产品推向市场的公司。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Virtual enterprises-building blocks for dynamic e-business
Dynamic e-business, as envisioned by several industry analysts and corporate leaders, involves the rapid teaming of companies with both familiar and new business partners in pursuit of specific market opportunities. For realizing this new generation business model, the ability to form, operate, and disband virtual enterprises will be the single-most important requirement. These short-lived, opportunity-based organizations leverage the individual capabilities of several member companies to form virtual enterprises that have resources equivalent to a traditional vertically integrated corporation. Before successfully applying this business model, however, several issues need to be resolved, such as building trust and a collaborative attitude amongst member companies, developing the e-commerce infrastructure for handling engineered-to-order products and services, building optimal coalitions for the job, etc. This paper discusses our experiences in developing a web-based infrastructure for creating, operating, and eventually dissolving virtual enterprises. The primary operators of this infrastructure will be market makers offering custom products and services in various industries as well as corporations involved in bringing new products to the market.
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