市场营销与企业战略关系的决策树评价分析

Mingmei Zhao
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引用次数: 1

摘要

在企业竞争力不断增强的今天,企业的健康发展已成为企业面临的主要问题,市场营销与企业发展的关系也随之发生变化。大量案例表明,营销是企业战略布局的核心。分析了营销战略与企业战略的现代关系,以企业的竞争与发展为主线,基于决策树模型评价了营销在企业战略中的地位。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Decision Tree Evaluation Analysis for the Relationship of the Marketing and Enterprise Strategy
The enterprise competitiveness is enhancing constantly today, the healthy development of the enterprise has become the main problem and the relationship of the marketing and enterprise development also changes. A large number of cases show that the marketing is the core of the enterprise strategy layout. Analyze the modern relationship of the marketing strategy and enterprise strategy, take the competition and development of the enterprise as the main line and based on the decision tree model to evaluate the place of marketing in the enterprise strategy.
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