The Effectiveness of the Strategy for Empowering Micro, Small and Medium Enterprises (MSMES) During the 2020 Covid-19 Pandemic at the NTB Province Cooperatives and SMES Office

One of the attempts to recover micro-enterprises from the effects of the Covid 19 outbreak is the empowerment of micro, small and medium-sized enterprises by the SME Cooperative Office of West Nusa Tenggara Province. The empowerment given is in the form of a program involving Micro and Small Enterprises to provide a Social Security Net (SSP) and provide economic stimuli to encourage resources. This assistance is used to restore the economy of the citizens affected by the Covid-19 Pandemic by providing the opportunity to generate their business results as a means of involvement in preventing Covid-19, which would help the Micro and Small Bu affected. Also, it can provide an opportunity to start a business Back during the economic crisis. Some problems occur in its implementation, namely the lack of capital to empower all Micro and Small Businesses Affected by the Covid-19 Pandemic so that not all Micro and Small Businesses in West Nusa Tenggara Province can be empowered. This study aimed to describe and analyze the strategy's effectiveness for the empowerment of Micro, Small, and Medium Enterprises (MSMEs) during the Covid-19 Pandemic in 2020 at the West Nusa Tenggara Province UKM Cooperative Office. The research method used is a descriptive qualitative approach. The informants used in this study used the purposive sampling technique. The research informants consisted of the head of the UKM Division, the Head of the UKM Development Section, the Head of the NTB Province UKM Koprasi Program Division Head, and Empowered UKM Players. Data collection techniques used interviews, observation, and documentation. Data analysis was performed by collecting data, data reduction, data presentation, and conclusions. The results of this study showed that the effectiveness of the Strategy for the Empowerment of Micro, Small, and Medium Enterprises during the 2020 Covid-19 Pandemic in the West Nusa Tenggara Province of the UKM Cooperative Service could not be said to be good because only two indicators have been defined as good. They are indicators of targeting accuracy and the social program.