{"title":"面对COVID-19对suheri芯片的大流行影响的营销策略","authors":"Nikmatul Munawaroh, Habiburrahman Habiburrahman","doi":"10.22441/indikator.v6i2.15084","DOIUrl":null,"url":null,"abstract":"The results of the study on swot matrix combination formulation analysis (strenght, weakness, opportunity, and threat), Suheri Chip Aneka Rasa marketing strategy based on SO strategy that has the highest value of 5.54, WO strategy 2.80, ST strategy 3.29, WT strategy 0.55. Judging from the cartesius diagram of SWOT analysis, it is known that Suheri's efforts in The I Growth (SO Strategy), a very profitable position. Then the strategy that can be done can use the SO strategy (Strenght to take advantage of existing Opportunities) Is utilizing raw materials and improving the quality of products by using quality materials so that consumers can continue to be loyal to buy with large quantities, always maintain consumer confidence and increase the number of employees in order to increase the number of production, increase modern production tools in order to provide consumer orders with the amount demanded.","PeriodicalId":400933,"journal":{"name":"Indikator: Jurnal Ilmiah Manajemen dan Bisnis","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"MARKETING STRATEGIES IN THE FACE OF PANDEMIC IMPACTS COVID-19 ON SUHERI CHIPS\",\"authors\":\"Nikmatul Munawaroh, Habiburrahman Habiburrahman\",\"doi\":\"10.22441/indikator.v6i2.15084\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The results of the study on swot matrix combination formulation analysis (strenght, weakness, opportunity, and threat), Suheri Chip Aneka Rasa marketing strategy based on SO strategy that has the highest value of 5.54, WO strategy 2.80, ST strategy 3.29, WT strategy 0.55. Judging from the cartesius diagram of SWOT analysis, it is known that Suheri's efforts in The I Growth (SO Strategy), a very profitable position. Then the strategy that can be done can use the SO strategy (Strenght to take advantage of existing Opportunities) Is utilizing raw materials and improving the quality of products by using quality materials so that consumers can continue to be loyal to buy with large quantities, always maintain consumer confidence and increase the number of employees in order to increase the number of production, increase modern production tools in order to provide consumer orders with the amount demanded.\",\"PeriodicalId\":400933,\"journal\":{\"name\":\"Indikator: Jurnal Ilmiah Manajemen dan Bisnis\",\"volume\":\"3 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Indikator: Jurnal Ilmiah Manajemen dan Bisnis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22441/indikator.v6i2.15084\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indikator: Jurnal Ilmiah Manajemen dan Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22441/indikator.v6i2.15084","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
研究结果通过swot矩阵组合公式分析(优势、劣势、机会、威胁),Suheri Chip Aneka Rasa基于SO策略的营销策略的值最高,为5.54,WO策略为2.80,ST策略为3.29,WT策略为0.55。从SWOT分析的笛卡西图可以看出,Suheri在the I Growth (SO Strategy)中所做的努力,是一个非常有利可图的位置。然后可以做的策略可以使用SO策略(优势利用现有的机会)是利用原材料和提高产品的质量,通过使用优质的材料,使消费者能够继续忠诚地大量购买,始终保持消费者的信心,增加员工的数量,以增加生产的数量,增加现代化的生产工具,以提供消费者的订单与需求的数量。
MARKETING STRATEGIES IN THE FACE OF PANDEMIC IMPACTS COVID-19 ON SUHERI CHIPS
The results of the study on swot matrix combination formulation analysis (strenght, weakness, opportunity, and threat), Suheri Chip Aneka Rasa marketing strategy based on SO strategy that has the highest value of 5.54, WO strategy 2.80, ST strategy 3.29, WT strategy 0.55. Judging from the cartesius diagram of SWOT analysis, it is known that Suheri's efforts in The I Growth (SO Strategy), a very profitable position. Then the strategy that can be done can use the SO strategy (Strenght to take advantage of existing Opportunities) Is utilizing raw materials and improving the quality of products by using quality materials so that consumers can continue to be loyal to buy with large quantities, always maintain consumer confidence and increase the number of employees in order to increase the number of production, increase modern production tools in order to provide consumer orders with the amount demanded.