泰国对无现金社会的接受模式

Proceedings of the 9th International Conference on Information Communication and Management Pub Date : 2019-08-23 DOI:10.1145/3357419.3357457

Singha Chaveesuk, Prachuab Vanitchatchavan, Phayat Wutthirong, Parisgawin Nakwari, Mathin Jaikua, Wornchanok Chaiyasoonthorn

{"title":"泰国对无现金社会的接受模式","authors":"Singha Chaveesuk, Prachuab Vanitchatchavan, Phayat Wutthirong, Parisgawin Nakwari, Mathin Jaikua, Wornchanok Chaiyasoonthorn","doi":"10.1145/3357419.3357457","DOIUrl":null,"url":null,"abstract":"The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.","PeriodicalId":261951,"journal":{"name":"Proceedings of the 9th International Conference on Information Communication and Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"The Acceptance Model toward Cashless Society in Thailand\",\"authors\":\"Singha Chaveesuk, Prachuab Vanitchatchavan, Phayat Wutthirong, Parisgawin Nakwari, Mathin Jaikua, Wornchanok Chaiyasoonthorn\",\"doi\":\"10.1145/3357419.3357457\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.\",\"PeriodicalId\":261951,\"journal\":{\"name\":\"Proceedings of the 9th International Conference on Information Communication and Management\",\"volume\":\"4 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-08-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 9th International Conference on Information Communication and Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3357419.3357457\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 9th International Conference on Information Communication and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3357419.3357457","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 7

摘要

科技的快速发展使泰国在未来成为一个无现金社会。在本研究中，我们提出了泰国的无现金社会接受度，所有的电子交易，如购买、销售和其他金融服务的提供都可以应用于此。这是对更适合消费者的UTAUT2理论的研究。UTAUT2理论与服务质量(信任和应用设计)相结合，可以用来检验泰国无现金社会接受的接受潜力。这项研究的结果将有利于金融业在所有用户中启动广泛的在线交易过程，特别是在泰国。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Acceptance Model toward Cashless Society in Thailand

The rapid growth of technology allows Thailand into a cashless society in the future. In this study, we have proposed the cashless society acceptance in Thailand, from which all electronic transactions such as purchasing, sales, and the provision of other financial services can be applied. This is the investigation of the UTAUT2 theory that can be more appropriate for the consumers. The UTAUT2 theory is integrated with the service quality (trust and application design), which can be used to examine the acceptance potential of the cashless society acceptance in Thailand. The outcomes of this study will benefit the financial industry in their effort to initiate an extensive online-transactions process in all users, especially in Thailand.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Proceedings of the 9th International Conference on Information Communication and Management

自引率

0.00%

发文量