Communication Strategy of Disdukcapil of Bengkalis Regency in Disseminating Information to Community in Rupat Sub-District

—Observations in 2018 showed that the people of Rupat Subdistrict had difficulties in arranging correspondence, especially regarding e-KTP cards, family cards, birth certificates and other documents in Disdukcapil Bengkalis Regency (Office of Population and Civil Registry) and the slow information they received. This study aims to find out how the Disdukcapil communication strategy in Bengkalis Regency in conveying information to the people of Rupat District. Using the Qualitative method, this research produced the Disdukcapil communication strategy as follows. As a communicator, Disdukcapil divides people into two categories, namely adolescents and adults. The contents of the message to be delivered are in accordance with the categories that have been made, for teenagers the e-IDP recording category is carried out to schools while for adults by reactivating the Office Technical Implementation Unit (UPTD) in the existing sub-districts, currently the UPTD from e-ID printing services electronic Mandau District. In terms of methods, Disdukcapil also divides them based on categories that have been made, for adolescent categories using the educative method while the adult category uses persuasive methods. In utilizing media, Disdukcapil Bengkalis Regency uses four media namely; news, social media, word of mouth flyers. However, the results of the study showed that the communication strategy undertaken by Disdukcapil could not be implemented optimally in Rupat District and was still centered in Bengkalis Regency itself.