Abdullah Malik, Agha Nuruzzaman, Mohd. Sarwar Rahman
{"title":"体育明星代言对品牌定位有影响吗?国际体育名人在虚构广告中的案例","authors":"Abdullah Malik, Agha Nuruzzaman, Mohd. Sarwar Rahman","doi":"10.5958/2229-4503.2023.00005.x","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":274012,"journal":{"name":"Al-Barkaat Journal of Finance & Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Does sports celebrity endorsement have an effect on brand positioning? A case of international sports celebrity in a fictitious advertisement\",\"authors\":\"Abdullah Malik, Agha Nuruzzaman, Mohd. Sarwar Rahman\",\"doi\":\"10.5958/2229-4503.2023.00005.x\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":274012,\"journal\":{\"name\":\"Al-Barkaat Journal of Finance & Management\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Al-Barkaat Journal of Finance & Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5958/2229-4503.2023.00005.x\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Al-Barkaat Journal of Finance & Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/2229-4503.2023.00005.x","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}