让人们继续玩:领域新闻呈现对教育预测游戏中玩家粘性的影响

Gabriel S. Dzodom, Akshay Kulkarni, C. Marshall, F. Shipman
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引用次数: 1

摘要

教育预测游戏利用梦幻体育的受欢迎程度和参与性作为成功模式,促进其他领域的学习。梦幻体育激励玩家保持最新的相关新闻和探索大型统计数据集,从而加深他们的领域理解,同时潜在地磨练他们的数据分析技能。我们对梦幻体育玩家进行了一项研究,发现虽然一些参与者会进行复杂的数据分析来支持他们的游戏玩法,但更多的人会依赖新闻和发表的评论。我们利用这项研究的结果设计了一款原型预测游戏《Fantasy Climate》,这款游戏通过支持各种游戏玩法所必需的活动,帮助玩家从直觉和建议转向消费新闻和分析数据。由于新闻是Fantasy Climate的关键组成部分,我们评估了两个基于链接的领域相关新闻界面,一个是地理空间的,另一个是组织为列表的。评估结果显示,新闻呈现对玩家的参与度和表现有很大影响:使用地理空间界面的玩家不仅更投入游戏;他们的预测也比使用基于列表的展示的玩家更好。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Keeping People Playing: The Effects of Domain News Presentation on Player Engagement in Educational Prediction Games
Educational prediction games use the popularity and engagement of fantasy sports as a success model to promote learning in other domains. Fantasy sports motivate players to stay up-to-date with relevant news and explore large statistical data sets, thereby deepening their domain understanding while potentially honing their data analysis skills. We conducted a study of fantasy sports players, and discovered that while some participants performed sophisticated data analysis to support their gameplay, far more relied on news and published commentary. We used results from this study to design a prototype prediction game, Fantasy Climate, which helps players move from intuitions and advice to consuming news and analyzing data by supporting a variety of activities essential to gameplay. Because news is a key component of Fantasy Climate, we evaluated two link-based interfaces to domain-related news, one geospatial and the other organized as a list. The evaluation revealed that news presentation has a strong effect on players' engagement and performance: players using the geospatial interface not only were more engaged in the game; they also made better predictions than players who used the list-based presentation.
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