Use and re-use of data how Collection Management Systems, Transmedia and Augmented Reality impact the future of museum

The first of the core challenges, museums and archives have to face today is getting oversight and control, and an idea about the usefulness of the exponentially growing amount of digital data. The second core challenge is the defining of strategies for the use and re-use of the existing data in IT Systems like Collection Management Software. And the third one is how a museum can find a unique position as content provider and producer in the growing field of transmedia (formerly multimedia). The authors will give an overview about the current situation and show on several case studies where museums and archives are headed. This paper will have two parts. iIn Part 1: 'Digital Strategies in Museums' Norbert Kanter, international renown expert in Museum Informatics, will give an insight why museums need more than ever digital strategies. Furthermore he is explaining how the latest Collection Management Systems can support the use and re-use of different kind of data for different purposes. The workshop part 1 will give a comprehensive overview of tools and possibilities used by museums today to deliver their wealth of digital data and create transformations of these in all kinds of technologies-from databases to re-use and re-creation with technologies like portal sites, 3D-printing or Google Glass. In Part 2 'Transmedia vs. Augmented Reality' Harald Kraemer, producer, director as well as critical observer of online and offline Multimedia applications for and in museums, introduces into the problems of archiving multimedia content and methods to analyse these masterpieces of interactive applied arts. Meanwhile different forms of transmedia like interactive narrations told by interactive narrators, serious games or apps as well as Augmented Reality-driven 3D events become a progressive factor for a successful knowledge transfer of cultural heritage. As keepers of authentic artefacts and the related informations and narrations, museums increasingly have the obligation to define strategies for their digital future. In this paper the authors show and discuss some options.