Research on live broadcast marketing management under the background of rapid development of agricultural products e-commerce

With the online sales market of agricultural products keeps growing and the corresponding demand for online marketing keeps growing. Live broadcast marketing mode stands out among many online marketing modes of agricultural products with its unique advantages, showing great development potential. At present, China's agricultural products live marketing mode is still in the stage of exploration and development, and there are still many problems. It is of great significance to realize the sustainable and healthy development of live marketing mode of agricultural products through in-depth analysis of these problems.