旅游行业的社会媒体分析

Yohannes Kurniawan, I. Nugraha
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引用次数: 0

摘要

在一些国家,旅游4.0已成为旅游业发展的趋势。许多国家已经为旅游4.0的发展做好了准备。旅游业4.0本身将受益于工业4.0的技术发展,如物联网(IoT)、大数据、增强现实(AR)、虚拟现实(VR)、基于技术的商业模式、移动技术、人工智能(AI)。旅游行业最关键的技术之一是社交媒体和互联网。本研究旨在分析Instagram平台上旅游行业的社交媒体分析数据,以检查旅游公司在Instagram上进行促销后的发展情况。该平台使用社交媒体分析工具analysis .io。它是一个人工智能驱动的社交分析软件即服务(SaaS),提供Instagram和TikTok等平台。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Media Analysis in Tour and Travel Industry
Tourism 4.0 has become a trend increasing in the tourism sector in several countries. Many countries have prepared for the development of Tourism 4.0. Tourism 4.0 itself should benefit from technological developments from industry 4.0, such as IoT (Internet of Things), Big Data, Augmented Reality (AR), Virtual Reality (VR), Technology-based Business Models, Mobile Technology, Artificial Intelligent (AI)). One of the most critical technologies in the Tour and Travel industry is social media and the Internet. This research aims to analyze social media analytics data in Tour and Travel Industry on the Instagram platform to examine the developments of Tour and Travel companies after promotions have been performed on Instagram. The platform uses a social media analytics tool, analisa.io. It is an AI-powered social analytics software-as-a-service (SaaS) that provides platforms like Instagram and TikTok.
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