China in the Global Market of Higher Education Services

The article intends to refer to China as to an outstanding example of dynamic development. The Chinese Republic is now perceived almost exclusively as a country that has been highly successful in implementing market reforms. This helps to define the reasons and essence of the successful measures taken in China, which have provided powerful dynamic processes, including in the field of higher education. The paper proceeds to the description of quite competitive global markets for educational services, where the service providers have found ways to retain each potential client through practicing individual approach, when it is necessary to attract and engage prospective students to the bachelor’s, master’s and postgraduate programs. The main objectives of any university are described in the article, They include not only informing public about the offered educational programs and training opportunities, but also promoting their educational services in the domestic and international markets.