用于数字电视商务的集成直播交互式内容插入系统

Fourth International Symposium on Multimedia Software Engineering, 2002. Proceedings. Pub Date : 2002-12-11 DOI:10.1109/MMSE.2002.1181625

Liang-Jie Zhang, Jen-Yao Chung, Lurng-Kuo Liu, James S. Lipscomb, Qun Zhou

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引用次数: 9

摘要

我们提出了一种先进的结构，用于选择性地将交互式内容插入到电视直播中，以防止跟踪客户端观众对插入内容的使用。具体而言，我们提出了一种基于交互式内容创建引擎(ICCE)的多层次交互式内容预览机制、基于代理的信息交换机制和电子商务实现技术。此外，我们还介绍了两种类型的映射列表，分别用于调度和基于事务监视和多层次内容预览的智能决策者。我们认为，改进后的直播互动内容插入方法和系统将特别适用于构建互动电视电子商务解决方案。

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An integrated live interactive content insertion system for digital TV commerce

We present an advanced architecture for selectively inserting interactive content into a live TV broadcast anti tracking the usage of the inserted content by client viewers. Specifically, we propose a multi-level interactive content preview mechanism, agent-based information exchange mechanism and E-commerce enablement technology powered by an Interactive Content Creation Engine (ICCE). Also, we introduce two types of mapping lists for scheduling and for an intelligent decision maker based oil the transaction monitoring and multi-level content preview. We propose that the improved live interactive content insertion method and system will be especially useful for building interactive TV e-commerce solutions.

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Fourth International Symposium on Multimedia Software Engineering, 2002. Proceedings.

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