绿色商业可持续发展:中小企业提高经营业绩和拯救环境的策略

Journal of Marketing Research and Case Studies Pub Date : 2023-02-16 DOI:10.5171/2023.516052

D. Purbawati, Widiartanto Widiartanto, Robetmi Jumpakita Pinem

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引用次数: 1

摘要

本研究旨在检验绿色营销、创新和伦理对企业绩效的影响。本研究采用定量方法和调查方法，研究人群包括在COVID-19大流行之前在印度尼西亚进行生态旅游的所有游客。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Green Business Sustainability: SMES Strategy to Increase Business Performance and Save the Environment

This study aims to test the variables of green marketing, innovation, and ethics towards business performance. This study employs a quantitative approach with a survey method, with the population of the study consisting of all visitors who had visited ecotourism in Indonesia prior to the COVID-19 pandemic.

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Journal of Marketing Research and Case Studies

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