Chapter Four

In this chapter, I would like to draw some conclusions related to both the theories and data. First of all, I discover that it is proven there are cognitive metaphors in the media like newspaper as it is reflected in most of the headlines. We are living by the metaphors as we do in our culture. We tend not to view them as metaphors at all as we use them in lives without ever noticing them. Having analyzed the data, the metaphors applied in the newspaper of Jakarta Post published in months of November 2006, March 2007 and July 2007 covers Pragmatics and Cognitive Semantics as its linguistics fields. Cognitive semantics comprise of some categories of metaphors. They are Orientational Metaphors, Structural Metaphors, Container Metaphors, Metonymy, and Ontological Metaphors which consists of Entity and Substance Metaphors and Personification. I find that our experiences and activities that are structured by the metaphorical concept turn out to create similarities. It happens on account of inducing one concept to another concept. For example, it is based from the data, we find Business is a Game as structural metaphors, where people experience the