{"title":"摩洛哥COVID-19大流行期间的危机沟通","authors":"Ait Hattani, Amrani Jai","doi":"10.1386/jammr_00040_1","DOIUrl":null,"url":null,"abstract":"The coronavirus pandemic has posed critical and unprecedented challenges to the well-being of people across the globe, threatening human health, social stability and economic prospects. The crisis has mobilized stakeholders from different departments to empower citizens and help them understand the situation, restore control, minimize risks and enhance resilience. As a result, all parties such as healthcare providers, policy-makers, public authorities and NGOs have been struggling to develop effective messaging and communication approaches in order to provide the public with information about what they can do and how they can help themselves. Communication is a vital arm when a crisis hits; it helps the audience perceive and respond to risk messages in a rational and critical way. This article examines the role of crisis communication (CC) amid coronavirus disease (COVID-19) in Morocco. It aims at understanding citizens’ different perceptions and opinions about the communication approach incorporated during the crisis. A survey questionnaire was conducted with a total sample of 250 participants. The questionnaire was used to investigate the extent to which communication has helped citizens understand the crisis situation and effectively respond to its challenges. The findings highlight that Moroccans hold positive attitudes towards the communication approach adopted during the COVID-19 emergency; they acknowledge the importance and efficiency of the communicated information in shaping public perception of risk and enhancing resilience, prevention and mitigation. Thus, this article proves the assumption that CC, using different platforms and resources, can play a life-saving role in increasing understanding and enhancing risk control and disease management.","PeriodicalId":155329,"journal":{"name":"Journal of Arab & Muslim Media Research","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Crisis communication amid the COVID-19 pandemic in Morocco\",\"authors\":\"Ait Hattani, Amrani Jai\",\"doi\":\"10.1386/jammr_00040_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The coronavirus pandemic has posed critical and unprecedented challenges to the well-being of people across the globe, threatening human health, social stability and economic prospects. The crisis has mobilized stakeholders from different departments to empower citizens and help them understand the situation, restore control, minimize risks and enhance resilience. As a result, all parties such as healthcare providers, policy-makers, public authorities and NGOs have been struggling to develop effective messaging and communication approaches in order to provide the public with information about what they can do and how they can help themselves. Communication is a vital arm when a crisis hits; it helps the audience perceive and respond to risk messages in a rational and critical way. This article examines the role of crisis communication (CC) amid coronavirus disease (COVID-19) in Morocco. It aims at understanding citizens’ different perceptions and opinions about the communication approach incorporated during the crisis. A survey questionnaire was conducted with a total sample of 250 participants. The questionnaire was used to investigate the extent to which communication has helped citizens understand the crisis situation and effectively respond to its challenges. The findings highlight that Moroccans hold positive attitudes towards the communication approach adopted during the COVID-19 emergency; they acknowledge the importance and efficiency of the communicated information in shaping public perception of risk and enhancing resilience, prevention and mitigation. Thus, this article proves the assumption that CC, using different platforms and resources, can play a life-saving role in increasing understanding and enhancing risk control and disease management.\",\"PeriodicalId\":155329,\"journal\":{\"name\":\"Journal of Arab & Muslim Media Research\",\"volume\":\"72 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Arab & Muslim Media Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1386/jammr_00040_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Arab & Muslim Media Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/jammr_00040_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Crisis communication amid the COVID-19 pandemic in Morocco
The coronavirus pandemic has posed critical and unprecedented challenges to the well-being of people across the globe, threatening human health, social stability and economic prospects. The crisis has mobilized stakeholders from different departments to empower citizens and help them understand the situation, restore control, minimize risks and enhance resilience. As a result, all parties such as healthcare providers, policy-makers, public authorities and NGOs have been struggling to develop effective messaging and communication approaches in order to provide the public with information about what they can do and how they can help themselves. Communication is a vital arm when a crisis hits; it helps the audience perceive and respond to risk messages in a rational and critical way. This article examines the role of crisis communication (CC) amid coronavirus disease (COVID-19) in Morocco. It aims at understanding citizens’ different perceptions and opinions about the communication approach incorporated during the crisis. A survey questionnaire was conducted with a total sample of 250 participants. The questionnaire was used to investigate the extent to which communication has helped citizens understand the crisis situation and effectively respond to its challenges. The findings highlight that Moroccans hold positive attitudes towards the communication approach adopted during the COVID-19 emergency; they acknowledge the importance and efficiency of the communicated information in shaping public perception of risk and enhancing resilience, prevention and mitigation. Thus, this article proves the assumption that CC, using different platforms and resources, can play a life-saving role in increasing understanding and enhancing risk control and disease management.