摩洛哥COVID-19大流行期间的危机沟通

Ait Hattani, Amrani Jai
{"title":"摩洛哥COVID-19大流行期间的危机沟通","authors":"Ait Hattani, Amrani Jai","doi":"10.1386/jammr_00040_1","DOIUrl":null,"url":null,"abstract":"The coronavirus pandemic has posed critical and unprecedented challenges to the well-being of people across the globe, threatening human health, social stability and economic prospects. The crisis has mobilized stakeholders from different departments to empower citizens and help them understand the situation, restore control, minimize risks and enhance resilience. As a result, all parties such as healthcare providers, policy-makers, public authorities and NGOs have been struggling to develop effective messaging and communication approaches in order to provide the public with information about what they can do and how they can help themselves. Communication is a vital arm when a crisis hits; it helps the audience perceive and respond to risk messages in a rational and critical way. This article examines the role of crisis communication (CC) amid coronavirus disease (COVID-19) in Morocco. It aims at understanding citizens’ different perceptions and opinions about the communication approach incorporated during the crisis. A survey questionnaire was conducted with a total sample of 250 participants. The questionnaire was used to investigate the extent to which communication has helped citizens understand the crisis situation and effectively respond to its challenges. The findings highlight that Moroccans hold positive attitudes towards the communication approach adopted during the COVID-19 emergency; they acknowledge the importance and efficiency of the communicated information in shaping public perception of risk and enhancing resilience, prevention and mitigation. Thus, this article proves the assumption that CC, using different platforms and resources, can play a life-saving role in increasing understanding and enhancing risk control and disease management.","PeriodicalId":155329,"journal":{"name":"Journal of Arab & Muslim Media Research","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Crisis communication amid the COVID-19 pandemic in Morocco\",\"authors\":\"Ait Hattani, Amrani Jai\",\"doi\":\"10.1386/jammr_00040_1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The coronavirus pandemic has posed critical and unprecedented challenges to the well-being of people across the globe, threatening human health, social stability and economic prospects. The crisis has mobilized stakeholders from different departments to empower citizens and help them understand the situation, restore control, minimize risks and enhance resilience. As a result, all parties such as healthcare providers, policy-makers, public authorities and NGOs have been struggling to develop effective messaging and communication approaches in order to provide the public with information about what they can do and how they can help themselves. Communication is a vital arm when a crisis hits; it helps the audience perceive and respond to risk messages in a rational and critical way. This article examines the role of crisis communication (CC) amid coronavirus disease (COVID-19) in Morocco. It aims at understanding citizens’ different perceptions and opinions about the communication approach incorporated during the crisis. A survey questionnaire was conducted with a total sample of 250 participants. The questionnaire was used to investigate the extent to which communication has helped citizens understand the crisis situation and effectively respond to its challenges. The findings highlight that Moroccans hold positive attitudes towards the communication approach adopted during the COVID-19 emergency; they acknowledge the importance and efficiency of the communicated information in shaping public perception of risk and enhancing resilience, prevention and mitigation. Thus, this article proves the assumption that CC, using different platforms and resources, can play a life-saving role in increasing understanding and enhancing risk control and disease management.\",\"PeriodicalId\":155329,\"journal\":{\"name\":\"Journal of Arab & Muslim Media Research\",\"volume\":\"72 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Arab & Muslim Media Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1386/jammr_00040_1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Arab & Muslim Media Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1386/jammr_00040_1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

冠状病毒大流行给全球人民的福祉带来了前所未有的严峻挑战,威胁到人类健康、社会稳定和经济前景。这场危机动员了不同部门的利益攸关方,赋予公民权力,帮助他们了解形势,恢复控制,最大限度地降低风险,增强抵御能力。因此,医疗保健提供者、决策者、公共当局和非政府组织等各方一直在努力制定有效的信息传递和沟通方法,以便向公众提供有关他们可以做什么以及如何帮助自己的信息。当危机来袭时,沟通是至关重要的武器;它帮助受众以理性和批判性的方式感知和回应风险信息。本文探讨了危机沟通(CC)在摩洛哥冠状病毒病(COVID-19)中的作用。它旨在了解公民对危机期间所采用的沟通方式的不同看法和意见。对250名参与者进行了问卷调查。该调查问卷用于调查沟通在多大程度上帮助公民了解危机局势并有效应对其挑战。调查结果强调,摩洛哥人对COVID-19紧急情况期间采取的沟通方式持积极态度;他们承认所传达的信息在塑造公众对风险的看法和加强复原力、预防和减轻风险方面的重要性和效率。因此,本文证明了CC通过使用不同的平台和资源,可以在提高认识、加强风险控制和疾病管理方面发挥救命作用的假设。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Crisis communication amid the COVID-19 pandemic in Morocco
The coronavirus pandemic has posed critical and unprecedented challenges to the well-being of people across the globe, threatening human health, social stability and economic prospects. The crisis has mobilized stakeholders from different departments to empower citizens and help them understand the situation, restore control, minimize risks and enhance resilience. As a result, all parties such as healthcare providers, policy-makers, public authorities and NGOs have been struggling to develop effective messaging and communication approaches in order to provide the public with information about what they can do and how they can help themselves. Communication is a vital arm when a crisis hits; it helps the audience perceive and respond to risk messages in a rational and critical way. This article examines the role of crisis communication (CC) amid coronavirus disease (COVID-19) in Morocco. It aims at understanding citizens’ different perceptions and opinions about the communication approach incorporated during the crisis. A survey questionnaire was conducted with a total sample of 250 participants. The questionnaire was used to investigate the extent to which communication has helped citizens understand the crisis situation and effectively respond to its challenges. The findings highlight that Moroccans hold positive attitudes towards the communication approach adopted during the COVID-19 emergency; they acknowledge the importance and efficiency of the communicated information in shaping public perception of risk and enhancing resilience, prevention and mitigation. Thus, this article proves the assumption that CC, using different platforms and resources, can play a life-saving role in increasing understanding and enhancing risk control and disease management.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信