{"title":"关系营销对品牌忠诚度的影响——以尼泊尔商业银行为例","authors":"M. Upadhyay","doi":"10.3126/jbkc.v11i1.53018","DOIUrl":null,"url":null,"abstract":"In this study, the researcher makes the efforts to examine impact of relationship marketing strategies followed by Nepalese Commercial Banks make the customers brand loyal toward them. Primary data and secondary data are used for the study. After analyzing the data, Nabil bank ranked the 1st position. The most of the Chitwan customers are loyal towards the Nabil Banks due to good relation and trust of customers.","PeriodicalId":394565,"journal":{"name":"Journal of Balkumari College","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Impact of Relationship Marketing on Brand Loyalty with Reference to Nepalese Commercial Banks\",\"authors\":\"M. Upadhyay\",\"doi\":\"10.3126/jbkc.v11i1.53018\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this study, the researcher makes the efforts to examine impact of relationship marketing strategies followed by Nepalese Commercial Banks make the customers brand loyal toward them. Primary data and secondary data are used for the study. After analyzing the data, Nabil bank ranked the 1st position. The most of the Chitwan customers are loyal towards the Nabil Banks due to good relation and trust of customers.\",\"PeriodicalId\":394565,\"journal\":{\"name\":\"Journal of Balkumari College\",\"volume\":\"32 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Balkumari College\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3126/jbkc.v11i1.53018\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Balkumari College","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3126/jbkc.v11i1.53018","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Impact of Relationship Marketing on Brand Loyalty with Reference to Nepalese Commercial Banks
In this study, the researcher makes the efforts to examine impact of relationship marketing strategies followed by Nepalese Commercial Banks make the customers brand loyal toward them. Primary data and secondary data are used for the study. After analyzing the data, Nabil bank ranked the 1st position. The most of the Chitwan customers are loyal towards the Nabil Banks due to good relation and trust of customers.
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