The Relationship Between Awareness and Commitment to Participate in the Green Tourism Model of Local Communities: Evidence From the Hmong People Community in Lao Cai Province – Vietnam

The study explores the impact of green tourism on the Hmong community in Lao Cai province, Vietnam. The findings show that the environmental and socio-cultural benefits of green tourism have a positive and significant impact on the community’s awareness of green tourism, which in turn fosters their commitment to participate in sustainable tourism practices. However, the study finds no significant evidence of the impact of economic benefits on the community’s awareness of green tourism, indicating that the Hmong community values the preservation of their cultural heritage more than economic benefits. The results emphasize the importance of involving local communities in decision-making processes and ensuring that they receive tangible benefits from their participation to promote and support sustainable tourism initiatives.