《绿色劝导:广告、自愿主义与美国公共土地

Smithsonian Contributions to Knowledge Pub Date : 2021-08-31 DOI:10.5479/si.16549779

J. K. Stine

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引用次数: 1

摘要

《绿色劝导》追溯了美国以志愿者为基础的公共土地管理的历史和演变，以及广告委员会促进环境事业的工作，如斯莫基熊防火和保持美国美丽运动。“以美国为荣”计划是在里根政府时期发展起来的，被后来的几任总统修改、忽视，又重新采用。广告委员会与美国内政部合作，通过名人发言人克林特·伊斯特伍德、查尔斯·布朗森和小路易斯·高塞特的公共服务公告，活跃了“骄傲”倡议。“绿色劝说”为美国人如何以及为什么在集体政治选择中表达对国家土地遗产的关心提供了宝贵的见解。

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Green Persuasion: Advertising, Voluntarism, and America’s Public Lands

Green Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council’s work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights into how and why Americans have expressed care of the nation’s landed inheritance in their collective political choices.

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Smithsonian Contributions to Knowledge

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