Managing companies in the global marketplace

Describes the world's largest companies as being in a state of flux. Acknowledges that the various ways in which companies have responded strategically and organizationally to conflicting pressures have led to radically different degrees of success — even within same industries. Determines there are three types of large organization which vary widely in approach to strategic positions, organizational structures and management processes: multinationals; global companies; and international companies. Makes great use of six Figures as an aid to explanation of the points made herein. Concludes transnational organizations are complex to organize and manage — but to succeed they must justify the effort involved in meeting the challenges.