Research on Constraints of Long-term Development of Poverty Alleviation by E-commerce in Rural Xi'an

The development of rural e-commerce promotes the two-way flow of rural and urban resource elements, and initially forms a new form of rural e-commerce, which injects tremendous vitality into rural revitalization. E-commerce breaks the limitation of time and space, links urban and rural areas organically, and plays a vital role in the export of agricultural products. Taking the development of rural e-commerce in Xi'an as the research object, this paper investigates the constraints on the long-term development of e-commerce poverty alleviation in rural Xi'an at the present stage, and puts forward corresponding countermeasures and suggestions, which can serve as a reference for the accurate and long-term poverty alleviation of rural e-commerce. Introduction In recent years, e-commerce platform has provided effective solutions in rural poverty alleviation. The Central Document No. 1 of 2019 clearly put forward the implementation of the digital village strategy, and further promoted the "Internet + agriculture". Poverty alleviation by e-commerce is to integrate Internet + into the poverty alleviation system of the government. Through the precise poverty alleviation mechanism of one household with many households and one store with many villages, we should connect the large market of urban and rural areas to achieve win-win situation. According to the data of China Business Industry Research Institute, the national rural online retail sales reached 1.37 trillion RMB, an increase of 30.4%, and the national agricultural products online retail sales reached 230.5 billion RMB, an increase of 33.8% in 2018. The rapid development of rural e-commerce has opened up new channels for agricultural products. At the same time, with the promotion of relevant policies, the interaction between Alibaba, Jingdong and Pinduoduo e-commerce platforms and rural areas has become more benign. Investigation on the Current Situation of Poverty Alleviation by E-commerce in Rural Xi'an By investigating the surrounding rural areas of Xi'an, we can understand the current situation and existing problems of poverty alleviation by e-commerce in rural areas of Xi'an. This questionnaire randomly selected people from counties, villages and towns around Xi'an as the object of investigation. A total of 180 questionnaires were sent out and 177 valid questionnaires were collected. Poverty Alleviation Effect of Rural E-commerce According to the survey, 90 people thought that the poverty alleviation effect of e-commerce was good and the development prospects were broad; accounting for 50.8%; 56 people thought that the poverty alleviation effect of e-commerce was general and there were some difficulties, accounting for 31.6%; 28 people thought that the poverty alleviation effect of e-commerce was not good and the power of rural e-commerce development was lacking, accounting for 15.8%; another 3 people thought that they did not support the poverty alleviation development of rural e-commerce, accounting for 8%. (As shown in Figure 1) International Conference on Advanced Education, Management and Humanities (AEMH 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 352