游说伦理:公共关系倡导的伦理框架测试

K. Berg
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引用次数: 9

摘要

本研究使用Ruth Edgett的道德理想公共关系倡导模型来评估游说者在其专业活动中考虑的道德标准。数据收集自俄勒冈州222名注册游说者的自我调查。一项因素分析将18项道德标准减少到7个基本因素,这些因素描述了游说者在工作中采用的道德方法。结果表明,游说者在其日常专业活动中考虑以下因素:情况、策略、论点、程序、游说性质、优先级和准确性。这个框架,源自于Edgett的10个标准,说明了语境的重要性,同时结合了公认的伦理理论的观点。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Ethics of Lobbying: Testing an Ethical Framework for Advocacy in Public Relations
This study evaluates the ethical criteria lobbyists consider in their professional activities using Ruth Edgett's model for ethically desirable public relations advocacy. Data were collected from self-administered surveys of 222 registered lobbyists in Oregon. A factor analysis reduced 18 ethical criteria to seven underlying factors describing lobbyists' ethical approaches to their work. Results indicate that lobbyists consider the following factors in their day-to-day professional activities: situation, strategy, argument, procedure, nature of lobbying, priority, and accuracy. This framework, derived from Edgett's 10 criteria, illustrates the importance of context while incorporating ideas from recognized ethical theories.
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