The Role Of Concurrent Engineering Technology And Green Target Costing In Achieving Sustainable Competitive Advantage

The research aims to integrate the two technologies of simultaneous engineering and the green target cost in providing an environmentally friendly product, because these two technologies are among the most important techniques that have emerged as a result of work strategies that change rapidly with market requirements and the essence of the modern production process, through the manufacture of products that meet the desires of customers in the shortest possible time and less cost. To achieve this goal, the General Company for Southern Cement was chosen as a research community and through one of its laboratories, represented by (Babylon Factory). The research reached several conclusions represented in the shift from the development of sequential products to the development of simultaneous products, which enables them to respond quickly by reducing the time required for products to enter the market and adapt to changing work environments, and following the techniques of simultaneous engineering and green target cost in product development is a shortcut The product design and development process. The most important recommendations are the need to direct modern technologies to serve the environment in view of the trend of global interest in the environment due to environmental pollution and the scarcity of natural resources, especially scarce ones.