基于影响转移效应的在线社交网络用户交互建模

Qindong Sun, Nan Wang, Yadong Zhou, Hanqin Wang, L. Sui
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引用次数: 4

摘要

用户交互是在线社交网络最重要的特征之一,是用户行为分析、信息传播模型等研究的基础。然而,现有的方法主要关注相邻节点之间的交互,没有充分考虑局部区域用户之间的交互和关系以及交互过程的细节。本文发现用户交互过程中存在影响转移效应,提出了一个区域性用户交互模型,通过影响转移效应来分析和理解局部区域内用户之间的交互。基于新浪微博的真实数据,通过在线社交网络的用户类型分类、影响力用户识别和僵尸用户识别实验验证了模型的有效性。实验结果表明,该模型比基于PageRank的方法和机器学习方法具有更好的性能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Modeling for user interaction by influence transfer effect in online social networks
User interaction is one of the most important features of online social networks, and is the basis of research of user behavior analysis, information spreading model, etc. However, existing approaches focus on the interactions between adjacent nodes, which do not fully take the interactions and relationship between local region users into consideration as well as the details of interaction process. In this paper, we find that there exists influence transfer effect in the process of user interactions, and present a regional user interaction model to analyze and understand interactions between users in a local region by influence transfer effect. Based on real data from Sina Weibo, we validate the effectiveness of our model by the experiments of user type classification, influential user identification and zombie user identification in online social networks. The experimental results show that our model present better performance than the PageRank based method and machine learning method.
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