E-Initiative for Food Security: Design of Mobile Crowdfunding Platform to Reduce Food Insecurity in Indonesia

Indonesia is a country with the fourth-largest economy power in the world. However, Indonesia is threatened by a severe problem, namely food insecurity. The aim of this research is to produce a mobile design of the e-initiative mobile application as a crowdfunding platform that can help overcome food insecurity and realize food security in Indonesia. The mobile apps designed using The Wheel method which focuses on the user experience of the application. This method is in the form of a cycle phase that starts from the analysis phase of user needs with the interview, questionnaire distribution, and competitive analysis. The design phase is by persona, sketch, storyboard, and wireframes. Then the results of the design phase are implemented in the form of a medium-fidelity prototype. At the evaluation stage of prototype medium-fidelity, usability testing is using the think-aloud method, and the results of the performance task with a success rate of 85.32% are obtained.