Putting the customer first

States electronic business changes traditional relationships between seller and buyer, shifting markers for competitive advantage. Posits, in e‐business, if the only thing left is how buyer and seller interact then what matters is managing the customer relationship. Uses 3 Figures for explanatory emphasis. Concludes the Internet allows e‐business to bridge the gap between the richness of information and the amount of information and firms need to decide how to organize their channels to market.