创业往返:新与小在多方位价值创造中的好处

L. Ortiz-Hunt
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引用次数: 14

摘要

在本研究中,我们发展并实证检验了行业新进入者在从单向收入流向多向收入流的转变中比现有企业具有优势的理论。使用经过修改以分离创新回报的柯布-道格拉斯生产函数,我们研究了来自三个不同背景的数据:西部河流上的蒸汽船(1810-1860)、基于卫星的互联网服务(1962-2010)和食物垃圾回收(1995-2015)。结果显示,在位企业经常试图扩展现有技术以适应新兴环境,而创业创新者则通过将多向价值创造作为一项独特的挑战来实现更大的成功,这一挑战需要新的技术、组织形式和商业模式。虽然现有的理论主要将现有惯性归因于企业无法感知和追求激进创新,但我们的研究结果还表明,现有企业只是不愿意追求可能侵蚀边际利润的创新。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ENTREPRENEURIAL ROUND TRIPPING: THE BENEFITS OF NEWNESS AND SMALLNESS IN MULTI-DIRECTIONAL VALUE CREATION
In this study, we develop and empirically test the theory that new industry entrants hold advantages over incumbents in the shift from unidirectional to multi-directional revenue streams. Using a Cobb-Douglas production function, modified to isolate returns to innovation, we examine data from three distinct contexts: steamships on western rivers (1810-1860), satellite-based Internet services (1962-2010), and food waste recycling (1995-2015). The results reveal that while incumbents often attempt to stretch existing technologies to fit emerging circumstances, entrepreneurial innovators achieve greater success by approaching multi-directional value creation as a distinct challenge, one requiring new technologies, organizational forms and business models. While existing theories have primarily attributed incumbent inertia to a firm’s inability perceive and pursue radical innovations, our results also suggest that existing firms are simply unwilling to pursue innovations that are likely to erode the marginal ...
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