Logistics Service Type, Firm Size and the Reasons for Keeping Green Mindfulness – A Theoretical Framework

To pursue sustainable development, integration of environmental concepts and business operations has become a fundamental part of value creation strategy. Environmental management has received sustained research interest over time. Organizational green mindfulness is a way of organizational attitude during environmental management marked by preoccupation with failure, reluctance to simplify interpretations, sensitivity to operations, commitment to resilience, and deference to expertise. The study expects that firms should keep mindfulness thinking while engaging in environmental management. The main purpose of this study is to propose a theoretical framework exploring the moderating effects of logistics service type and firm size on the reasons for keeping green mindfulness. The reasons proposed in the study include economic reason and social reason. Logistics service type and firm size would moderate the influences of economic reason and social reason on keeping green mindfulness.