INTANGIBLE CULTURAL HERITAGE AS A MODERN TOURIST RESOURCE ON THE EXAMPLE OF SPAIN

The aim. To explore the prospects of creative and imaginative tourism based on intangible cultural heritage on the example of Spain. Methodology. General scientific research methods are used, namely general scientific: comparison, analysis, synthesis, generalization and analogy. The comparison method was used to establish the similarity of the use of ICH elements as a tourist magnet. Methods of analysis, synthesis and generalization were used in the study of the causal relationship between the growth of tourist activity in Spain due to the introduction of legislative documents that contributed to this process and the preservation of cultural traditions of local communities. By analogy, we can expect a probable positive result of the development of creative and imaginative tourism in Ukraine. Results. Positive and effective examples of relevant types of cultural tourism in Spain are considered. The article illustrates the examples of places in Spain where creative models of tourism development have been adopted in recent decades. Successful results of relevant types of cultural tourism in the country are considered in the research. It has been exemplified how important tourist "magnets" from the UNESCO Representative List became the elements of intangible culture of Spain.The article illustrates the examples of places in Spain where creative models of tourism development have been adopted in recent decades. Successful results of relevant types of cultural tourism in the country are considered in the research. It has been examplified how important tourist "magnets" from the UNESCO Representative List became the elements of intangible culture of Spain. Scientific novelty. The author explores how creative tourism, changing the traditional model of cultural tourism heritage, departs from material culture. The considered experience demonstrates that creativity is a mobile component. Creativity promotes interaction between the owners of intangible culture, which are mostly locals from rural areas, and visitors. The role of owners is not the traditional one for tourism as services are not provided in a traditional way, but in the form of demonstration, training or transfer of experience. The role of tourists in this case is the search for new skills, knowledge or experience. Practical meaningfulness. The study provides examples of how the key acquisition becomes a new symbolic capital, i. e. the acquisition of experience, worldview and skills. Practical cases of cooperation and distribution of roles between local communities and the state in tourism development based on the use of ICH elements between have been described.