Understanding the Impact of Awards on Award Winners and the Community on Reddit

Non-financial incentives in the form of awards often act as a driver of positive reinforcement and elevation of social status in the offline world. The elevated social status results in people becoming more active, aligning to a change in the communities' expectations. However, the impact in terms of longevity of social influence and community acceptance of leaders of these incentives in the form of awards are not well-understood in the online world. Our work aims to shed light on the impact of these awards on the awardee and the community. We focus on three large subreddits with a snapshot of 219K posts and 5.8 million comments contributed by 88K Reddit users who received 14,146 awards. Our work establishes that the behaviour of awardees change statistically significantly for a short time after getting an award; however, the change is ephemeral since the awardees return to their pre-award behaviour within days. Additionally, via a user survey, we identified a long-lasting impact of awards-we found that the community's stance softened towards awardees.