A Persuasive Mobile Learning System for Informal Learning of Vegetable Farmers

Technological developments have increased rapidly in recent years in various fields. In the field of agriculture, in particular, the use of mobile learning is still fairly rare for the dissemination of knowledge. Lack of information, interest, material conformity, interactivity, and awareness in using mobile learning becomes an issue in the field. Therefore, this research focuses on developing mobile learning system to increase enthusiasm, interest, and awareness of farmers by using instructional design, ADDIE (Analyze, Design, Development, Implementation, Evaluation) and persuasive system design. Based on the experimental results with the Technology Acceptance Model that represent farmers reaction in cognitive, affective and psychomotor aspects, it has been confirmed that from the use of twenty-four hypothetical variables that have been made, the seventeen hypothesis variables are positive. Predictions show that, with 95% confidence level, seventeen hypothesis variables support behavioral intention variable. Descriptive statistics shows that 70.4% of farmers agree to continue using mobile learning.