IDENTIFYING THE KEY SUCCESS FACTORS OF E-LOGISTICS IN TURKEY: AHP-VIKOR INTEGRATED METHODOLOGY

With the rapid development of information and communication technologies (ICT), businesses have addressed to new applications in their operations. Accordingly, it is important to reveal the success factors affecting e-logistics. The purpose of this study to identify the success factors which are critical for sustaining e-logistics activities. Initially, a comprehensive literature review was conducted, and then expert opinion was taken to be able to determine criteria. By the help of feedback and literature review, five criteria were investigated within the scope of this study. The AHP-VIKOR method which is widely used in multi-criteria decision-making methods (MCDM) was applied to evaluating success factors in e-logistics. The criteria weights were determined by the AHP method, and the relevant criteria were ranked by the VIKOR method. The results indicated that the reliability criteria have the highest weights, while transportation criteria have the lowest weight in identifying the key success factors of e-logistics.