A Study on Acceptance for Hi-Tech Horticulture Supporting Measures Among Vegetable Farm Cultivators in Kerala

Horticulture is nowadays recognised as a crucial sector in agriculture with vast opportunities for diversification and value addition. Realising the importance of the sector in improving livelihood security and enhancing economic development, the authorities are keen to promote horticulture industry in the country. The ability of the sector to contribute towards food and nutritional security and employment generation also added to is growing significance The land of Kerala which is blessed with rich and diverse natural resources is considered as a state with much potential for value addition in the horticulture segment Various supporting schemes are introduced to promote hi-tech-horticulture in Kerala both by the central government and state government. To what extent various supporting measures introduced for the enhancement of farm return and productivity among vegetable cultivators in Kerala gained acceptance in terms of perceived usefulness, ease of use and adoption intention constitute the basis of the study.