A. Varzhapetyan, E. Semenova, A. Kolesnikov, K. V. Balashova
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MANAGING THE FLOW OF CUSTOMER VALUE CREATION PRODUCTS
The article considers one of the components of the philosophical category of value – customer value. Its connection with the quality of products is established and methods of value creation flow management at the production stage of the product life cycle are analyzed. Increasing competition and uncertainty in the external environment increases the relevance of creating innovative projects. This circumstance forces to reconsider traditional methods of production process management and assessment of its effectiveness. The article gives an overview of some new approaches to consumer value creation flow.
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