{"title":"为获得最大的融资投资回报而努力","authors":"J. Greenfield","doi":"10.1002/PF.117","DOIUrl":null,"url":null,"abstract":"Accountability in fundraising often is focused on cost-benefit ratios, not how each of the individual solicitation methods performed. “How much did you raise” has been replaced with “How much did it cost?” and “How do our results compare with others'?”","PeriodicalId":149623,"journal":{"name":"New Directions for Philanthropic Fundraising","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2005-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Hardwiring for maximum fundraising return on investment\",\"authors\":\"J. Greenfield\",\"doi\":\"10.1002/PF.117\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Accountability in fundraising often is focused on cost-benefit ratios, not how each of the individual solicitation methods performed. “How much did you raise” has been replaced with “How much did it cost?” and “How do our results compare with others'?”\",\"PeriodicalId\":149623,\"journal\":{\"name\":\"New Directions for Philanthropic Fundraising\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2005-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"New Directions for Philanthropic Fundraising\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1002/PF.117\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Directions for Philanthropic Fundraising","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/PF.117","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Hardwiring for maximum fundraising return on investment
Accountability in fundraising often is focused on cost-benefit ratios, not how each of the individual solicitation methods performed. “How much did you raise” has been replaced with “How much did it cost?” and “How do our results compare with others'?”