Strategic management and sustainability

In this chapter we offer an evidence-based framework that illustrates how external drivers provide imperatives for a firm’s strategic management approach to sustainability, and how a firm can respond to external drivers by incorporating sustainability into its internal strategic management components. Moreover, content alignment among a firm’s internal strategic management components helps create consistency in a firm’s sustainability communication to various stakeholders. While management may view the fluid nature of a diverse set of external sustainability drivers with concern, our framework provides them with an adaptive and context-related approach to strategic sustainability management that can be tailored, as ever-changing external sustainability drivers require.