CUSTOMER-ORIENTED APPROACH IN THE NEW PRODUCT DEVELOPMENT PROCESS: TV UNIT DESIGN

: Rapidly developing technology and constantly changing customer demands require production companies to give importance to research and development. In this research, it is aimed to determine what needs to be done for the design of television units and what kind of product is requested for customer requests and needs. In order to reach this goal, consumers were interviewed with the face-to-face survey method in Sakarya, which has an important place in the furniture sector. Using the survey data obtained, the points to be considered in the new product design for the television unit were determined. The study was carried out in Sakarya province in 2016. Within the scope of the study, 393 participants were reached. As a result of the study, it was determined that the television unit should be designed in an eye-free manner. The participants wants the TV unit not to reflect the lights coming from the environment. Participants demand more use of pattern less, solid colors in the design of the television unit.