Diseño de la estrategia de gestión del destino turístico regional Villa Clara (Cuba)

The objective of this research consists of the elaboration 0f the procedure for the design of a regional tourist destination management strategy. To this end, the theoretical-conceptual bases of the research in relation to tourist destinations and their management are laid out, as well as their relationship with the design of strategies, so that it is possible to propose the procedure for the design of the regional tourist destination management strategy, structured in phases and stages. The main result is a holistic and relevant procedure; conceptual validation is achieved via expert judgment and practice through its application in the regional tourist destination of Villa Clara, Cuba. A strategy that facilitates the integration of the actors involved in the destination, efficiency in the use of resources, as well as satisfaction in the tourist experience, is achieved.