Effects of Social Media on English Language Learning Proficiency at College Level, Hyderabad, Sindh

Social media has become pervasive-impacting the man of today like no other thing. It has its applications in, social, psychological, spiritual and cultural fabric of our society. It has revolutionized the way we think, communicate, interact and socialize. Not only is the use of social media limited to entertainment, as it is considered by many, it has played a significant role in the teaching-learning process and imparting new skills.  Therefore, the present study was conducted to find out the effect of social media sources on enhancement of English language learning proficiency at intermediate level in the context of Pakistan. Major objectives of the study were to compare perception of learner’s on ranking, utilization of time, and the effects of social media tools on English language learning. The study was followed by null hypothesis. The data was collected from 300 students of public and private colleges through Simple random sampling. The analysis of data includes percentage, mean, standard deviation, independent sample t-test. The finding of the study revealed that the most of students have access to different social media tools. Similarly, the most commonly used social networking site among college level learners were YouTube and Google plus. The findings also revealed that the social networking sites have an effect on students English language learning proficiency. Therefore, the recommendations is given based on the findings of the study that this research may be helpful for English teachers, curriculum developers, textbook reviewers to advocate performance-based education. Keywords: Social media, English language skills, English language proficiency, College level students. DOI: 10.7176/JLLL/80-02 Publication date: June 30 th 2021