{"title":"“网络电视、有线电视、网络三屏跨媒体整合广告曝光效果评估,反映媒体与重复广告曝光影响的差异”","authors":"Park Hyunsoo","doi":"10.37582/cspp.2018.12.1.119","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":373411,"journal":{"name":"The Journal of Convergence Society and Public Policy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"\\\"Estimating the integrated advertising exposure effects of 3-screen cros-media in network TV, cable TV, and online, Reflecting the difference in impact of advertising exposure by media and duplication\\\"\",\"authors\":\"Park Hyunsoo\",\"doi\":\"10.37582/cspp.2018.12.1.119\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":373411,\"journal\":{\"name\":\"The Journal of Convergence Society and Public Policy\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-05-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The Journal of Convergence Society and Public Policy\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37582/cspp.2018.12.1.119\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Convergence Society and Public Policy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37582/cspp.2018.12.1.119","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
"Estimating the integrated advertising exposure effects of 3-screen cros-media in network TV, cable TV, and online, Reflecting the difference in impact of advertising exposure by media and duplication"