{"title":"雀巢引进有机奇巧巧克力的挑战与机遇(以雀巢为例)","authors":"Sherleen Vernice Djarum, D. Kee, Nurul Nabilah Binti Azmin, Ramado Dipradelana Isdianto, Abdurrahman Omar Elghoul, Shantanu Somnath Pandit","doi":"10.32535/jcda.v2i3.582","DOIUrl":null,"url":null,"abstract":"The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.","PeriodicalId":410101,"journal":{"name":"Journal of The Community Development in Asia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE)\",\"authors\":\"Sherleen Vernice Djarum, D. Kee, Nurul Nabilah Binti Azmin, Ramado Dipradelana Isdianto, Abdurrahman Omar Elghoul, Shantanu Somnath Pandit\",\"doi\":\"10.32535/jcda.v2i3.582\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.\",\"PeriodicalId\":410101,\"journal\":{\"name\":\"Journal of The Community Development in Asia\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-09-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of The Community Development in Asia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32535/jcda.v2i3.582\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of The Community Development in Asia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32535/jcda.v2i3.582","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Challenges and the Opportunities of introducing Organic KitKat Chocolate by Nestle (A Study Case: NESTLE)
The issue that we are going to discuss in this report is the accusations that the company is facing regarding the violation of the Ethical marketing codes and manipulating customers with harmful ingredients inside its products. Also, we will introduce a new organic kitkat chocolate in the market and we will analysis the all strategies risks and opportunity of introducing this chocolate in the international market.
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