Multi-criteria Policy Analysis in Sustainable Development of Dragon Fruit Agribusiness

Dragon fruit is a leading horticultural commodity that has good prospects for development in Banyuwangi Regency considering that dragon fruit agribusiness is very profitable and market demand is quite high. The problem of limited maintenance management and the weakness of the marketing institutional system has resulted in the non-optimal development of dragon fruit agribusiness. This study aims to analyze and develop a structured policy scenario related to dragon fruit agribusiness. The research method used is a multi-criteria policy method with aspects of scenarios, policies, criteria and actions. The results of the policy analysis of dragon fruit agribusiness development indicate the need for implementing policies from the farmer's point of view, namely (1) developing farmer responses to new technologies and increasing marketing reach, (2) stabilizing selling prices, and (3) diversifying the dragon fruit industry. From the government's point of view, these are (1) increasing the role of agricultural extension centers and improving irrigation networks, (2) increasing cooperation between local governments, PLN and farmer groups, and (3) increasing marketing facilities. The implication is that the development of dragon fruit agribusiness in Banyuwangi Regency through increased participation of farmers and agricultural extension centers will have an impact on increasing the status of sustainability.