Customer Perceived TCO and BEV Platform Development Approach

: The attention to customer perception factors is helpful for automobile companies to better implement "customer-oriented" product development methodology. In this paper, customer perception factors are introduced into TCO framework, and BEV TCO model based on customer perception is established. Compared with TCO model without comprehensive introduction of customer perception factors, comparison calculation shows that introduction of customer perception factors can help identify real customer needs more effectively and improve the pertinence of product development. Based on MATLAB GUI and '0-1' integer programming method, this paper builds a development tool for BEV platform based on customer perceived TCO, it can realize TCO target setting, analyse TCO optimization alternative schemes and propose decision-making suggestion for achieving TCO target. Using the development tool set up in this paper, TCO optimization is carried out on a vehicle model of BEV platform which is under development and achieved optimization goal, indicating that the development tool is beneficial to guide the development of BEV platform.