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引用次数: 0
摘要
如今,咨询公司花在运营风险管理上的时间比以往任何时候都多。管理运营风险并将其作为商业成功重要驱动力的顾问发现,他们的客户更具竞争力,处于最前沿。已经开发了操作风险管理,以便在问题发生之前抵消问题,并在发生威胁时相应地调整或转移资源。操作风险管理是一种代表知识管理的操作方法,旨在应用组织知识,以便有效地管理与客户成功运行咨询项目相关的风险(Keskin 2005)。与客户关系管理类似,知识管理是识别和满足客户需求的推动者,并表现为激励与客户关系发展的重要驱动力(Hu et al. 1997)。学者们已经证明,咨询师可以通过从客户那里获得额外的知识,与客户建立更好的关系,并为客户提供更高质量的咨询服务,从而利用知识管理来提高客户满意度(North, Reinhardt & Schmidt, 2004;Sukumaran et al. 2009)。
Managing Risk in Consulting Projects Requires a Knowledge-Based Approach
Consultants are spending more time today concerned about operational risk management than ever before. Consultants that manage operational risk and use it as an important driving force for business success find their clients to be more competitive and on the cutting edge. Operational risk management has been developed to offset problems before they occur and to adjust or ship resources accordingly in the event of a threat. Operational risk management is an operational approach to represent knowledge management, and seeks to apply organizational knowledge in order to effectively manage the risks associated with running a successful consulting project for a client (Keskin 2005). Similar to customer relationship management, knowledge management is an enabler for identifying and satisfying customer’s needs and manifests itself as a significant driver that motivates the development of relationships with customers (Hu et al. 1997). Scholars have proven that consultants can use knowledge management to improve customer satisfaction through acquiring additional knowledge from customers, developing better relationships with them, and providing a higher quality of consulting services for them (North, Reinhardt & Schmidt, 2004; Sukumaran et al. 2009).