INVESTIGATION OF CROWDSOURCING CONCEPT BY OPEN INNOVATION PERSPECTIVE: APPLICATION EXAMPLES

Purpose- The aim of the work is to define the concepts of open innovation and crowdsourcing that the changing competition concept brings and to emphasize its importance for the enterprises. Then, we examine the examples of businesses and practices that benefit from the crowdsourcing approach with open innovation perspective in Turkey. Methodology - In this study, descriptive method was used for non-experimental research methods. The crowdsourcing practices of the enterprises were determined and the current situation was assessed. Findings- Many enterprises are using the “crowdsourcing” approach to increase intensity of innovation and compete. acikinovasyon.com, which can be called the biggest innovation network of Turkey, provides the participation of masses in the innovation processes of enterprises for certain awards (money or gift sets). Innovation studies and innovation demands of enterprises that need ideas and projects of the crowd are examined with the help of the table below. While some of these studies are finished, some are active. Conclusion- . It seems that the approach has been used more and more by enterprises in Turkey in recent years. Businesses can get the results they want cheaper by taking advantage of the crowd outside the enterprise to solve new product ideas or a problem.Open innovation and crowdsourcing provide positive outputs to enterprises when appropriately designed.