METHODOLOGICAL ASPECTS OF THE DEVELOPMENT OF DIGITAL TRANSNATIONAL CORPORATIONS IN THE CONTEXT OF THE CHALLENGES OF THE DIGITAL TRANSFORMATION OF THE WORLD ECONOMY

The digital transformation of the world economy leads to a rethinking of the methodological aspects of the analysis of strategies of transnational corporations (TNCs), among which a new generation is emerging – digital TNCs, which are becoming a new subject of increasing international competition. The growth of the scale of international technology giant companies, due to their high competitiveness and liquidity, is changing the entire system of the international division of labor. Digitalization of global value chains (GCSS) will have a significant impact on the foreign divisions of TNCs and the economies of host countries. The high level of technological requirements within the framework of the GCSS may make it difficult for companies from host countries to enter them, but this may allow them to develop new forms of non-operational relations with TNCs. In the knowledge-intensive industries of developing countries, TNCs tend to introduce new technologies to establish relationships with suppliers and customers. We have outlined the main approaches to the differentiation of the mechanisms of the international presence of traditional and digital TNCs (in terms of their foreign assets and foreign income), as well as to the classification of digital TNCs. The consequences of different digitalization scenarios for the development of the international production system are revealed.