谁的手在芬兰的饼干罐里?

Jukka Ruohonen, V. Leppänen
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引用次数: 7

摘要

网络cookie被广泛用于跟踪和分析用户的行为。虽然有一个坚实的经验基础来理解cookie在全球万维网中的使用,到目前为止,有限的注意力已经投入到具体国家和公司层面的cookie分析。为了修补文献中的这一限制,本文调查了芬兰网络中使用的持久性第三方cookie。探索性结果揭示了芬兰和全球网络之间的一些相似之处和有趣的差异——特别是,流行的芬兰网站大多由媒体公司所有,这些媒体公司与在线广告公司建立了独特的合作关系。报告的结果也可以反映欧盟当前和未来的隐私法规。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Whose Hands Are in the Finnish Cookie Jar?
Web cookies are ubiquitously used to track and profile the behavior of users. Although there is a solid empirical foundation for understanding the use of cookies in the global world wide web, thus far, limited attention has been devoted for country-specific and company-level analysis of cookies. To patch this limitation in the literature, this paper investigates persistent third-party cookies used in the Finnish web. The exploratory results reveal some similarities and interesting differences between the Finnish and the global web---in particular, popular Finnish web sites are mostly owned by media companies, which have established their distinct partnerships with online advertisement companies. The results reported can be also reflected against current and future privacy regulation in the European Union.
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