Transcending transmedia: emerging story telling structures for the emerging convergence platforms

Although the current paradigm for expanded participatory storytellling is the "transmedia" exploitation of the same storyworld on multiple platforms, it can be more productive to think of the digital medium as a single platform, combining all the functionalities we now associate with networked computers, game consoles, and conventionally delivered episodic television to enhance the traditional strengths and cultural functions of television. By looking at the how the four affordances of the digital medium the procedural, participatory, encyclopedic, and spatial apply to three core characteristics of television moving images, sustained storytelling, and individual viewing in the presence of a mass audience -- we can identify areas of emerging conventions and widening opportunity for design innovation