Organik Ürünlerin Sosyal Değeri Var Mıdır? Türkiye Üzerine Nitel Bir Araştırma

The aim of this study is to investigate whether organic products have social value, and if so, whether they are used by consumers to show off and gain status. In this context, face-to-face interviews were conducted with organic product users through a qualitative research. According to the results of the research, we can say that organic product users are seen as a different group, that it takes extra effort to use organic products, that those who use organic products are known and talked about in their immediate surroundings, and for these reasons, organic products have a social value in Turkey. However, since organic products are approached with suspicion, there is a perception that those who use organic products are deceived. In addition, although it is concluded that Organik Ürünlerin Sosyal Değeri Var Mıdır? Türkiye Üzerine Nitel Bir Araştırma JEBM Ekonomi, İşletme ve Yönetim Dergisi Journal of Economy Business and Management ISSN: 2602-4195 3 organic products have a social value, it is thought that users do not use it to show off but because of health concerns.