雅加达Z世代对科技的抵制和数字银行行为

Michael Christian, Henilia Yulita, Y. Yuniarto, Suryo Wibowo, E. Indriyarti, S. Sunarno
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引用次数: 0

摘要

当复杂的技术融入到数字银行服务中,为客户提供简单、快速、安全、愉快的体验时,客户在接受服务时的行为细节就是基于这种复杂的技术。因此,本研究的目的是调查雅加达z世代在使用数字银行时,易用性、实用性、安全性和自我效能如何影响对技术或行为的抵抗力。在本定量研究中,使用了偏最小二乘结构方程模型(PLS-SEM)。具体来说,SmartPLS 3.0用于分析157名参与者的数据。根据本研究的结果,参与者认为抵制数字银行技术的因素比对使用行为的影响更重要。客户在使用数字银行服务等技术时,与安全相关的问题也是一个重要因素。值得注意的是,这项研究的局限性在于它没有使用每个数字银行服务中使用的技术方面。此外,比较不同世代的用户可以帮助改进本研究的结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Resistant to Technology and Digital Banking Behavior Among Jakarta's Generation Z
When sophisticated technology is integrated into digital banking services with the goal of providing customers with an easy, fast, safe, and enjoyable experience, then details about customer behavior when receiving services are based on this sophisticated technology. Therefore, the goal of this study is to investigate how ease of use, usefulness, security, and self-efficacy affect resistance to technology or behavior when using digital banks among Jakarta's generation Z. In this quantitative study, partial least-square structural equation modeling (PLS-SEM) is used. Specifically, SmartPLS 3.0 is used to analyze the data collected from 157 participants. According to the findings of this study, participants consider the factor of resistance to digital banking technology to be more important than the impact on usage behavior. Issues related to security are also an important factor for customers when using technology such as digital banking services. Notably, the limitation of this research is that it does not use aspects of the technology used in each digital banking service. Furthermore, comparing users from different generations can help to improve the findings of this study.
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